UPDATES! – with continuing updates below the more line as they develop!
Bioware had a counter on their site counting down until, well, right now – 11 am CST on March 29th.
The announcement was billed as a Bioware Community event!
What’s all the excitement about?
I’ll keep you posted when the site comes back up!
UPDATE: It’s the Bioware Bazaar, a series of contests designed to look at online auctions. Starting in early April.
Interesting -
Go to http://social.bioware.com/bazaar to learn more!
UPDATE 2: The community seems pretty ticked off, even those who aren’t excluded. And it’s spreading across the interwebs!
http://www.neoseeker.com/news/13461-bioware-community-rages-over-mass-effect-2-countdown-reveal/
http://ca.kotaku.com/5504682/biowares-secret-countdown-ends-on-a-bazaar-note
http://www.joystiq.com/2010/03/29/bioware-bazaar-announced-online-auction-tied-to-community-cha/
http://www.destructoid.com/bioware-s-mystery-countdown-revealed-it-s-a-contest-169274.phtml
This is some bad PR – even the best articles state the reveal as underwhelming.
Jim Yoho is the owner of In Genre, Wausau Comics, and JAY Entertainment and he maintains the site as well as adding the occasional article or review of his own. He often goes by Merin online, from way back in the BBS days of dial-up modems even.
Having enjoyed writing reviews and postings for other sites he decided to start his own where he combined his creative urges to write and create web comics (such as Episode Fun and Alistair & Arthur) with his long-held desire to bring together and organize talented people for joint projects. The end result is that you get the Wausau Comics site - articles and reviews of genre entertainment at In Genre plus some web comics and links to the works of other Contributors, too! 
Merin on 
If you want to give me tokens, go to this link -
http://social.bioware.com/brc/88769
Stupid contest.
It seems to have been at least a poorly planned move for Bioware at this point-
of course, there hasn’t been a game release or announcement on those forums that didn’t have a large amount of negative feedback.
Difference is this time I see few people at all even TRYING to defend Bioware. Myself included.
But that could be just because I hate Twitter.